Fieldnotes is the product of its owner, Xiao Nan’s personal blog: “Serious Shopper.” The blog became a unique lifestyle website, then became an importer before they opened their own store: Fieldnotes. Unfathomed by fashion trends, the store only selects top-notch home goods that bring joy and happiness to its users from all over the world. Other than selling products online, they also display these items in Fieldnotes studio. The studio is only open to the public once a week and reservations are necessary for a visit. It provides a chance for online customers to actually feel and touch and get to know more about these wonderful products.